Hotel News: Miraval Arizona, the top-rated destination spa resort located in Tucson, today announced the launch of a new loyalty program called Authentic Circle. The three levels of Authentic Circle are Step, Run, and Fly which is based on the idea that you will want to Step into the ‘world of wonderful you’ before you Run, let alone before you Fly.

Authentic Circle is a robust rewards program offering three levels of membership for loyal guests and owners of Miraval residences, based on frequency of stays and overall commitment to Miraval. Exclusive benefits include room upgrades, priority access to activities, invitation to Authentic Circle events and resort credits. Members will also have access to a dedicated team of Authentic Circle Advisors providing exceptional personalized service. Additional privileges include discounts on spa services, boutique purchases and private consultations with Miraval Specialists as well as a complimentary subscription to Miraval’s new e-magazine featuring a priority preview of exclusive offers, tips and news.

“Our Authentic Circle program embodies our drive to make our guest experience the most positive and memorable it can be each and every day,” said Philippe Bourguignon, CEO of Miraval. “We are privileged to give back to our most loyal guests and expect Authentic Circle to meet, and exceed, their expectations.”

The Authentic Circle program is just one of the recent investments that have been made to further enhance the Miraval guest experience. The resort recently launched a new brand identity campaign including a new website, ad campaign and collateral. New programs were also introduced in early 2010 including a new Desert Sky Zipline, Dragon Yoga, Partner Yoga, adventure excursions as well as Art and Music at Miraval.