Entertainment producer and distributor Paramount Pictures is entering the hospitality industry with plans to build as many as fifty global
Hollywood-themed
luxury hotels. According to a report by
Bloomberg, the entertainment themed properties will be located in large cities and at major tourist destinations around the world. Some of the hotels could be part of theme parks as well.
Prospective destinations for hotels include Brazil, the UK, the Caribbean, Russia, Qatar, Oman, South Africa, and Indonesia. CEO of Parmount Hotels & Resorts, Thomas Van Vilet, told
Bloomberg that they are not trying to develop something that looks like Planet Hollywood or the Hard Rock Hotel. A more subtle and creative adaption of the Hollywood element into the concept are wanted for the deluxe hotels and resorts.
