Santa Monica Place recently launched a mobile app that they are hopeful will add value to the luxury shopping experience for consumers and retailers alike. Key features of the new application include an elaborate mall directory, an interactive map, a customizable shopping-list compiler, an information center, a gift card station, and vehicle-location assistance. The app’s mall directory is viewable alphabetically and categorically and provides contact information plus news on special sales and events. The custom-shopping list compiler enables shoppers to plot their own experience on a per-stop basis. The application assists customers in finding the best available parking spots based on where they want to shop as well as displaying locations of individual stores, restrooms, escalators, ATMs and other mall amenities. The app is free and downloadable via a smartphone at the Apple App Store, the Android Market, and the Blackberry App World.