Bentley Motors and Starwood Hotels & Resorts Worldwide recently formed a global partnership that will create signature experiences for patrons of both luxury brands. Bentley Continental Flying Spur models are the house fleet of St. Regis hotels and resorts worldwide, from The St. Regis Singapore to The St. Regis Saadiyat Island Resort (in Abu Dhabi) and The St. Regis New York
In October 2011, the deluxe hotelier hosted a driving tour by Bentley at The St. Regis Rome and The St. Regis Florence, which is a new property. This spring the new partners will be seen in Austria for Bentley’s grand tour, which spans from Vienna to Salzburg. The two-day driving event will tap four hotels from Starwood’s The Luxury Collection of Hotels & Resorts
, including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. The Luxury Collection of Hotels & Resorts consists of 80 hotels and resorts in more than 35 countries.