Rocco Forte Hotels is pleased to announce it has entered into a new contract to help refurbish and then operate the Luxor Hotel in Egypt in 2013.
The hotel is owned by the Egyptian Government through two of its departments, the Egyptian Endowments Authority (EEA) and Egyptian General Company for Tourism and Hotels (EGOTH).
Welcoming this announcement, Sir Rocco Forte, Chairman and CEO of Rocco Forte Hotels, commented: "We are very pleased to be working with the Egyptian Government on a second hotel, following the signing of a similar contract in 2009 to manage The Shepheard Hotel in Cairo. When this historic Luxor property joins Rocco Forte Hotels in 2013, following an extensive renovation, it will be one of the region’s leading luxury hotels, and visitors to this stunning destination will be able to enjoy the stylish design and exemplary levels of service delivery that they have come to expect from our brand."
This is the fifth management contract secured by the company, reinforcing Rocco Forte Hotels’ commitment to expanding its business in key destinations beyond Europe, with a particular focus on the Middle East and North Africa. In addition to Luxor, the company has signed contracts to operate properties in Cairo, Marrakech, Jeddah and Abu Dhabi, with the latter opening this year.
Occupying an outstanding location in the heart of the city, adjacent to the famous Luxor temple, The Luxor Hotel is currently closed and scheduled to open mid-2013 following an extensive refurbishment. Built in 1880 by John Cook, son of the travel pioneer Thomas Cook, the hotel provided a glamorous retreat for distinguished guests, including European royalty and the family of the Mohamed Aly Pasha, the founder of modern Egypt.
The 82-room property will be the company’s second hotel in Egypt, joining The Shepheard, Cairo, will join Rocco Forte Hotels in 2013 once a full renovation is completed. Together, these landmark hotels will provide an ideal pairing for the significant numbers of international tourists combining visits to the country’s ancient and modern capitals.
Sir Rocco added: "With the majority of international tourists to this magnificent country visiting key sites and monuments in both Cairo and Luxor during their trip, the Luxor Hotel will be a perfect partner to The Shepheard in catering to demand for luxury accommodation in both cities."
The hotel’s owners and Rocco Forte Hotels will start work immediately on plans to restore and renovate The Luxor Hotel, transforming it into one of the leading luxury hotels in the region. George Freeman and Associates of London have been appointed as the interior designers for the project, and British company 3D Reid will oversee the architecture and build.
The refurbished Luxor Hotel will emerge as a luxury hotel within the Rocco Forte Hotels brand in mid-2013, offering 82 large elegant rooms and suites, state-of-the-art facilities, outstanding design and the latest technology complemented by the highest standards of service and attention to detail.
Rocco Forte Hotels, which currently owns and manages thirteen luxury hotels and resorts in Europe, including Brown’s Hotel in London, Hotel De Russie in Rome and Verdura Golf & Spa Resort on Sicily. For further information and photography please visit www.roccofortehotels.com.