Photo Courtesy of Le Méridien
"We are delighted to grow our long-term partnership with Tate with this exciting initiative, which we hope will unlock the world of contemporary art to more people," said Global Brand Leader of Le Méridien Brian Povinelli. And, with these little movies being short enough to easily digest and informative enough to leave the viewer curious, it seems Povinelli, Tate and Le Méridien are on the right track to achieving their goal of awareness and understanding of the art world.
Le Méridien has built a number of partnerships around the globe to provide their hotel guests easy access to contemporary cultural experiences. Guests will find an "Unlock Art" keycard in their rooms, which can be presented at partnered institutions for complimentary access. Tate's partner hotel in London is Le Méridien Piccadilly.