Photo Courtesy of Radisson

The Carlson Rezidor Hotel Group announced that it plans to enhance the presence of its Radisson hotels in North America. Radisson will initiate a project to determine how to expand upon the hotel’s guest experience in March. The hotelier’s mission is to position the Radisson in North America as a globally consistent, first-class tiered brand in its Ambition 2015 strategy, which it began in 2010.

"We believe strongly that efforts made over the last three years to improve our properties, and to deliver on our service promise, will be enhanced by new innovations gathered from the pilot project. The guest experience is back,” said Gordon McKinnon, executive vice president and chief branding officer, Carlson. “In an ironic way technology has made human interaction even more precious.”

Beginning in March, Radisson will launch its pilot project in four hotels in La Crosse, Wisconsin, Phoenix, Arizona, Salt Lake City, Utah, and Seattle, Washington. The project designed to enhance the guest experience will include establishing a new mobile and online check-in option; launching the Radisson iConcierge, which is an on-property concierge smartphone application; and the launch of an in-hotel charity program.

The goal is to upgrade the guest experience, improve brand perception and leverage property-product improvements. Additionally, the teams at these hotels will receive further training to complement the plan.

Fifty percent of the Radisson hotels in Canada and the U.S. have completed property-improvement plans since 2010. As a result, these hotels have demonstrated a growth in revenue. More than 70 percent of the hotels are on target for property improvements by the end of 2013.

The Radisson brand also has initiated original food and beverage concepts across the Americas, including the Filini Bar and Restaurant, the Fire Lake Grill House & Cocktail Bar and the RBG. Additional details and updates will be presented throughout the coming months.