Photo Courtesy of Starwood Hotels

Starwood Capital Group has announced the launch of two new hotel brands. The new brands include Baccarat Hotels & Resorts and 1 Hotels & Resorts, a lifestyle, eco-brand. The brands plan on five hotel openings under the group’s management company, SH Group.

The initial five hotel openings will occur over the next twenty-four months and include: Baccarat Hotel & Residences New York, NY; Baccarat Hotel Rabat, Morocco; 1 Hotel & Residences South Beach, FL; 1 Hotel Central Park, NY; and 1 Hotel Brooklyn Bridge Park, NY. "What was once just an idea will soon be a reality," said Barry Sternlicht, Chairman and CEO of Starwood Capital Group. "With two revolutionary hotel brands entering the marketplace and five hotel openings in the next two years, we are confident that Baccarat and 1 Hotels will place Starwood Capital Group at the very forefront of the dynamic hospitality industry."