Photo Courtesy of Le Meridien
A Photographer’s Journey, inspired by Le Méridien and Air France’s shared commitment to the arts, cuisine and culture, is a joint venture that showcases celebrated international photographer Jimmy Cohrssen's never-before-seen photographs of his journey through culturally rich cities and resort destinations such as Istanbul, Shanghai, Bora Bora, Tahiti and Paris. It is an interactive exhibition which allows fans of both brands to click through photographs to cultivate favorites which are then put on display in a final exhibition where they were unveiled in New York City on December 11.
“In this new era for Le Méridien, we are proud to reunite with Air France to creatively connect with our brand loyalists and inspire curiosity with new audiences,” said Brian Povinelli, Global Brand Leader, Le Méridien. “This innovative program captures the fundamental brand values of both Le Méridien and Air France – a commitment to the arts, cuisine and culture; three essential tenets that have not waivered over the past forty years.”