Photo Courtesy of MGM
MGM Resorts and Royal Caribbean have teamed up to strengthen customer loyalty by providing more access and rewards at MGM Resorts’ world-renowned destinations in Las Vegas, Detroit and Mississippi as well as on Royal Caribbean’s fleet of the world’s most innovative cruise ships that sail to exciting destinations worldwide. Beginning in January 2013, members of both programs will have access to a number of exciting advantages. All M life members will receive offers with a range of benefits when sailing with Royal Caribbean, the cruise line known for introducing at-sea ‘firsts,’ such as onboard zip lines, ice-skating rinks, high-dive AquaTheaters, FlowRider surf simulators, rock-climbing walls, and parks, each with more than 12,000 live trees and plants.
As members advance to the next M life Tier Level, their cruise benefits will grow. International and domestic cruises will be awarded during special MGM Resorts’ promotions and slot tournaments. Crown & Anchor Society members will receive M life offers, which include pre-sale access to tickets for A-list concerts and championship boxing matches, priority reservations, priority hotel check-in, room upgrades, VIP services and more, based on Tier Level. “Royal Caribbean International is the cruise industry’s premier organization, renowned for its superior service and amenities,” said Bill Hornbuckle, Chief Marketing Officer for MGM Resorts International. “Partnering with their team was a natural fit for us as we strive to introduce our M life members to exceptional lifestyle experiences not only when they are visiting our destinations but any time they are thinking about travel.”