To show its continued to commitment to year-round environmental responsibility, for the third annual Responsible Business Week, InterContinental Hotels & Resorts has partnered with National Geographic. Since 2010 the initiative has attracted 250 events around the world wishing to support eco-tourism. According to the brand, "This year, UNESCO has joined the cause with the sustainable tourism initiative 'People Protecting Places' designed to protect and preserve the natural and cultural environments around the globe. To encourage environmental friendly practices for each individual property, IHG developed the online sustainability system Green Engage. The interactive software reached over 4,000 hotels worldwide to assist in managing hotel energy, waste, water, and consumption more effectively."
