Accor has appointed Philippe Bittencourt, the general manager of Pullman Deira City Centre Dubai to transform a Sofitel property in UAE into a modern five-star resort. The new hotel will feature Wi-Fi, an executive lounge and an interactive kitchen amongst other luxury amenities and conveniences. Bittencourt will be rebranding the hotel, including a refurbishment of the 317-room property launched September 1. Accor owns the Pullman and Sofitel brands and plans to double its number of hotels by 2020.
