In an effort to keep luring in visitors to the Caribbean destination, The Dominican Republic Ministry of Tourism has announced its new advertising campaign for the 2013/2014 seasons. Building upon its previous “Has it All” tagline, they will continue to focus on the country’s most popular locations: Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana. The campaign highlights the individual region’s special attractions and activities, ultimately proving each area’s “it” factor, adding to the allure of Dominican Republic as a whole. Found in print, outdoor, broadcast and transit ads, vibrant images and warm music will be used to represent the five major regions.
"Dominican Republic is a diverse destination that prides itself on offering unforgettable trips to travelers of varying interests," says Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. "The 'Has it' campaign highlights the destinations' unique offerings and entices travelers to visit or return to explore a new area of the country, as each region provides an experience like no other." The campaign, created by BVKmeka, the Dominican Republic Ministry of Tourism's U.S. and Hispanic marketing agency since 2004, can be seen below or on their official site GoDominicanRepublic.com.